I have been asked this question many times. Answering in a non snobby way, I can say that you will know that a wine is good the same way you know that a book is good, by reading many, many books. The more you read, the more you appreciate and learn to differentiate a good book from a mediocre one. Same goes with wine, the more the better as you’ll learn by experiencing and experimenting. But one thing is to learn what you like and another is to truly appreciate greatness. For that you’ll have to study wine, what goes into making it, from the geographical region, to its soil and climate and grapes. It is a very complex process that, once you learn to appreciate, the magic will begin. Going back to our book metaphor, it is like reading Shakespeare for the first time, noticing that it is good literature so you’d like to learn how Shakespeare wrote, what was behind the greatness and then reading the book again. You will have a completely different experience and a more satisfying one once you know the whole creative process. Greatness does not happen by chance. It is always the result of perseverance, hard work, dedication, discipline and self esteem.